B2B website: iMicro.com
Designing a B2B Website to Streamline Business Operations
Overview
Designing a B2B Website- imicro.com
This is our company’s B2B website, handling all aspects of the user interface and user experience design. My role included understanding complex business requirements, crafting design concepts, and refining them through iterative feedback. Starting with a deep analysis of our business goals and customer needs, I created wireframes and prototypes to explore effective layouts and workflows.
The design emphasized usability, ensuring the platform could cater to both internal teams and external partners. I collaborated closely with developers and stakeholders to align technical feasibility with the company’s strategic goals, delivering a polished, user-friendly interface that enhanced business operations.
My Role
- Market Research
- Wireframing, Mock ups
- UI design System, Logo Design
- Prototyping, User Testing
team
- Me- UX/UI Designer, Lead Designer
- 1 Front-end Developers
- 1 Back-end Engineers
- 2 Marketing people
Tools
Photoshop, Figma
Collaboration
I led the design process in close collaboration with the marketing team and developers to ensure the website aligned with our goals and brand identity. We refined designs through feedback and open communication, delivering a final product that met business objectives and technical requirements.
Design Process
The design process for imicro.com started with a thorough review of the company’s needs and objectives. I developed wireframes and prototypes to visualize different layouts and features. By gathering feedback from internal teams and conducting usability testing, I refined the designs step by step. This approach ensured the final design delivered both an intuitive user experience and the required functionality.
Achievement
Launched the company’s business website, designed to guide customers to the e-commerce platform. This connection made it easy for customers to explore products on imicro.com, improving product visibility and encouraging engagement. The website established a strong online presence and played a key role in driving traffic to the e-commerce site, setting a foundation for the company’s digital growth.
